One of the best ways to start your own business is with passport photo software. Many of the larger photo studios you see today started out as a passport photo business. If you’re interested in photography then this is a great way to get your foot in the door of the industry.
10 Steps to Start a Professional Passport Photo Business
1. Have a Business Plan
Make sure that you have all of your ducks in a row when it comes to starting your own business. It sounds great in theory but there are actually some risks involved. The main risk is whether you can rely, partly or completely, on the revenue your business will bring in.
2. Do Your Homework on the Requirements
Each country has their own standards on passport and visa photo requirements. Make sure that you are familiar with each of them. Have reference material on hand at all times. It will make you look more competent when you investigate questions instead of just guessing.
3. Get the Right Passport Photo Software
This is the most important part of starting your passport photo business…obviously. The right kind of passport photo software will be easy to use and capable of handling all of the requirements for the countries passports and visas you are servicing for.
4. Studio system of Computer, Camera, and Printer with Good lighting
No matter where you open your business you’re going to want a professional looking studio to include: the right backdrop for passport photos (white, off-white, or light gray), a good camera, quality printer with plenty of photo quality paper (to produce the level of photos needed), a computer and great lighting to avoid shadows and produce better images.
5. Let Family and Friends Know
Start your marketing plan by word of mouth. Let family and friends know via Facebook, telephone and email that you have started your own passport photo business and ask them to tell others.
6. Use your photo software to make some samples and a portfolio
Get a friend to come over and take some sample shots of popular passports templates and photos and put them in a binder to use as a portfolio and sample for prospective customers.
7. Begin a Real Advertising Campaign
Take an ad out in the local paper and start an online advertising campaign through Google, Bing or Yahoo!
8. Start in Home, Expand if and When You Can
If you can’t afford prime real estate in a visible area then start the business in your own home. Home based business is all the rage right now and cheap to maintain.
9. Incorporate Photos but always stay at the core
Eventually you can start to offer other photo services as part of the business but always stay true to the “passport photo” as your specialty so that you can build authority and reputation in the marketplace.
10. Enjoy the freedom of working for yourself
Being your own boss and owning your own business feels great. Enjoy it!